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  • Writer's pictureElisabeth Bachmann

My 3 Favorite Content Management Tools (July 2021)

Updated: Feb 19, 2023

Today I want to talk to y'all about content management. Content can become extremely overwhelming when it is not planned out and organized in advance.

These are my three favorite tools to help me do that:

I absolutely love Later. It allows me to manage my Instagram pages and is super user friendly. I can preview what my feed will look like, get hashtag suggestions, and preschedule my first comment. It also has a linkinbio functionality that is great for small accounts that have not yet qualified for Instagram shopping.

Unfortunately, as of right now, it cannot schedule Reels, but I haven't heard where you can at this point.

Airtable is an incredible project management tool. I use it to create my content calendars. The different views allow me to work on different aspects of my content creation. Switching between working in the browser and through the app on my phone has simplified posting Reels -- it used to be incredibly daunting for me to try to produce a Reel daily but not anymore!

Although Hootsuite is not my favorite tool to manage Instagram, I do prefer it for platforms like Twitter and Facebook. Hootsuite offers analytics that allow you to assess your social media strategy easily as well as a calendar view and bulk scheduler.

These tools are definitely my most used for content management, and these are uncompensated reviews. If you are new to producing content, I recommend you try them on for size!

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